Jan 28, 2015

ALERT: Rolex Price Increase

We're only a month into 2015 and already I've received yet another price increase alert for the year. My source tells me renowned watchmaker Rolex is planning to implement a price hike in February. This will be their first price increase since the summer of 2012. I've been informed horology fans should see a markup of 4% to 8% on all Rolex timepieces including headliners like the Day-Date, Datejust, and Submariner. Though the luxury brand wouldn't specify the reason for their upcoming price increase, it's been well reported that Swiss watch companies are marking up prices this year due to the country's currency issues. Therefore, don't be surprised to see other prestigious Swiss brands like Patek Philippe and Piaget follow suit and raise their prices sometime in the very near future. For those planning to say "I Love You" with an extravagent timepiece this Valentine's Day, better act now than be sorry later.

{Image credit: Vogue Paris, September 2011}


  1. Dear Mizhattan,
    Long time reader here (I was the one who emailed you about the HOP LI Sample sale a few years ago) - -just wanted to thank you for the information above and for your wonderful blog posts. Really and truly one of my favorite daily reads! ;-)

    Quick question, any chance you know the start date of the Diptyque sale (usually end of February) but I was wondering if you knew ahead of time when it would be. Also, would love to see what you pick up yourself at all these sales ;-)

    Thanks again for all your hard work!

    1. Thank you for your kind words! I haven't heard anything regarding the Diptyque sample sale as of yet. Once the details reach my inbox, I'll definitely let you know.


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